There is a great program that can do wonders for women’s breasts. Learn more by watching this Breast Actives review. Search Term- “How to…(do something)” “How do I…” “How can I…” etc. The “how to” is a website using a simple concept- You teach someone how to do something, then recommend a product that helps them do it! The key is that the said “how to” must be completely explained before recommending a product. If we don’t convincingly explain how something is done, a recommendation of a product that makes the job easier is going to be ignored, and the website isn’t going to make money. The Pre-Sell Content: Soften Your Sell The most important point of the “how to” website is that it teaches exactly how to do something. So attempting to push a product can sometimes be a real deal breaker. Many times people don’t even know they need to purchase something when they first get to your site! So having links to products on your page gives a subconscious impression you knew this all along, and that’s why you are explaining the topic to people- just to get the sale! …you scumbag. A better way is often just adding a link or two to a secondary page that gives your recommendations. Now people feel they have the choice to consider buying something or not. You’ve given them the power, and you aren’t “in their face” with a sell. Instead, you’re helping them through their problem, and offering further help with a product you recommend if they want it. If not, no big deal. Example: “How to tune a guitar” Content:Teach how to tune the guitar using the 5th fret method. Use diagrams. Teach how to tune the guitar using “harmonics”. Use diagrams. Then mention how using an electronic guitar tuner helps with… 1. When you don’t want to loudly annoy everyone you are jamming with, or ask them to be quiet while tuning. 2. In loud situations you don’t need to hear the guitar, you can just follow the lighted indicator to tune up or down. 3. When you need to get in exact tune, not in relative tune with yourself. (explain what that means) Then simply give a link saying, you can check out my top electronic tuner recommendations here. The Niche Side Door: Often times this niche idea will be available for dominating because everyone is concentrating on the product itself, instead of the problem it solves. Example: Maybe everyone else is targeting “electronic guitar tuner X”, or “electronic guitar tuner reviews”, or “tuner X review”. You target those same tuners with “How to tune a guitar”, then softly recommend checking out your recommendations for best tuner. Another good example is let’s say you want to sell web hosting (talk about a saturated niche). Perhaps you could teach “how to set up a WordPress blog”, and then mention that you’ll need a cheap hosting plan to do this. You can see how this indirect niche can just as effectively pre-sell people on a hosting plan as actually targeting web hosting can. The more you know about a niche, the more “how to” avenues will present themselves.

Search Term- “best (product)” “top rated (product/s)” “quality (product/s)” etc… This is a search term that many of us use all the time. It’s self explanatory, but often an often un-tapped keyword set for many niches. While it’s a “side door” for some niches, it may be the front door that everyone is using for others. Keys to Writing the Pre-sell Content: Keep in mind that people typing in this type of keyword often have a “money is no object” point of view! You are doing them a disservice if you aren’t showing them the “best” of said product type. Of course, just in case, you may want to provide cheaper alternatives at some point in your content. Educate the Visitor- What they are really asking is, “What am I supposed to look for in a good product, and which products have all those things.” Explain the Jargon-and USE it. Don’t assume people know any technical language about said products. If they have to leave your website to look up a term you confused them with, then they are gone for good! Of course, if we’re making a website about golf products, we want to use golf terminology in a way that shows we obviously know what we’re talking about…and actually play golf. Comparison Chart- Consider using a comparison chart on the page if it’s warranted. We often use the plugin “Affiliate Product Comparison” to easily create tables and charts within WordPress posts. If there are a lot of products to compare, with a LOT of features, these are a great idea. Social Proof- The how-to website established trust with the visitor by teaching them, then recommending a product. For this type of website we are jumping right to the recommendation, so there is going to be suspicion from the visitor. Why are they listening to you? What makes you the expert? Get creative here, but give people a reason. You could use pictures of the “best products” that you obviously took, showing that you own them, or actually handled them at least. You could go to the store and take a quick cell phone picture of you handling it. You could explain how you just got finished researching the products because you were shopping around also. Perhaps add a video you took using the products. This isn’t a point to be taken lightly. People will distrust advice from people who haven’t established some reason why they are allowed to give the advice! What products should be avoided? Why? This is a powerful inclusion. You want to look out for the visitor. Do them a valuable service by telling them to avoid products that are actually sub-standard. I smell bias! People can smell biased product recommendations on these pages. Try to be as true and genuine with your content as possible. If you aren’t going to give a product a “fair chance” because it doesn’t give you a commission, then you’re better off leaving it out of your content. People will respect your recommendations a lot more. Or if it’s obviously just fluff to promote a product, people will sense this BS as well. Then they are off to the next site that will “give it to me straight”.